On 12th January 2014, Mr. Deora attended Bhendi Bazar Urdu Festival held in Imambada ground near Dongri where he spoke about his love for Sufi/Qawwali music, particularly songs like Maki Madni. The festival was organized for the first time and inaugurated by Mumbai’s Mayor Mr. Sunil Prabhu. It highlighted Urdu literature’s evolution through the works of writers and poets who made the area their sanctum. It also examined places that are not only architecturally significant, but also featured prominently in the freedom struggle. The festival celebrated the origin of the language through discussions, speeches, and documentation.